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  • Enabling better public services with augmented reality (AR) solutions
    Enabling better public services with augmented reality (AR) solutions
    created 3 weeks, 3 days ago
  • Reuse of wood from constructions
    Reuse of wood from constructions
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  • Group logo of Looking for municipality from Norway for Interreg project partnership
    Looking for municipality from Norway for Interreg project partnership
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  • Limiting water pollution through its systematic monitoring (2.1 Sustainable waters)
    Limiting water pollution through its systematic monitoring (2.1 Sustainable waters)
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    New digital technologies enable the analysis of water abstraction in the city (1.2 Responsive public
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    Public procurement of innovation support tools for smart cities
    created 4 months, 1 week ago
  • Group logo of Geo-Neró: Improving the Run-off Water Quality in Cities
    Geo-Neró: Improving the Run-off Water Quality in Cities
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  • BLUE CONTACT
    BLUE CONTACT
    created 4 months, 3 weeks ago
  • SRC - Sea River Citie - utworzenie modelu biznesowego niebieskich przedsiębiorstw
    SRC – Sea River Citie – utworzenie modelu biznesowego niebieskich przedsiębiorstw
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  • Access to Mobility is Access to Participation (short name: A_MAP GreenCities)
    Access to Mobility is Access to Participation (short name: A_MAP GreenCities)
    created 4 months, 3 weeks ago
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Public Project Idea
Group logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in th

Marketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th

active 1 month, 2 weeks ago

The aim of the project is to support small and medium-sized enterprises operating in the tourism sector through the development of digital competencies and the provision of tools that will allow them to quickly adapt their services and marketing activities to ongoing changes and customer needs.
The decline of the tourism industry due to the Covid-19 pandemic, its impact on the economy: lower demand, lower consumption, lower economic turnover, but also social changes have highlighted the need to support the tourism industry to quickly adapt services to market requirements and customer expectations. This support should be based on digital solutions, as digital communication is slowly becoming not only the leading, but the only way of contact with potential service recipients. While entrepreneurs understand that the Internet is one of the best and most important sources of sales and channels of mass communication with the target group, they show insufficient knowledge in terms of systematic and process implementation of changes, which should be preceded by market research.
Therefore, the project plans to develop and implement a marketing automation platform that automates most of the work related to updating and even building a website. What is important – it does not require a large commitment on the part of the entrepreneur. It is assumed that the platform will, depending on the type of business, its location and budget, carry out advertising activities on its own, optimizing them for the customer’s goals and their capabilities, and allowing for easy communication between the customer and the representative of the facility.

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  • Profile picture of Daria

    Daria joined the project idea Project Idea logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in thMarketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th 1 month, 2 weeks ago

  • Profile picture of Sylwia

    Sylwia joined the project idea Project Idea logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in thMarketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th 4 months, 2 weeks ago

  • Profile picture of Mantas

    Mantas joined the project idea Project Idea logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in thMarketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th 4 months, 3 weeks ago

  • Profile picture of Zane

    Zane joined the project idea Project Idea logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in thMarketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th 4 months, 3 weeks ago

  • Profile picture of Kannan

    Kannan joined the project idea Project Idea logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in thMarketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th 4 months, 4 weeks ago

  • Profile picture of Tomasz

    Tomasz joined the project idea Project Idea logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in thMarketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th 5 months ago

  • Profile picture of Monika

    Monika created the project idea Project Idea logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in thMarketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th 5 months, 1 week ago

 

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