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  • Onsite Sustainable Sanitation for Water and Nutrient Recovery
    Onsite Sustainable Sanitation for Water and Nutrient Recovery
    created 2 days, 21 hours ago
  • RE:DIAPER
    RE:DIAPER
    created 1 month ago
  • ENERVERSE – Building Public Acceptance and Toolbox for Geothermal Energy Use in the Baltic Sea Regio
    ENERVERSE – Building Public Acceptance and Toolbox for Geothermal Energy Use in the Baltic Sea Regio
    created 1 month, 1 week ago
  • Group logo of AI enabled Circularity
    AI enabled Circularity
    created 1 month, 1 week ago
  • Group logo of B-CIRCULAR
    B-CIRCULAR
    created 1 month, 2 weeks ago
  • Sustainable Food For All
    Sustainable Food For All
    created 1 month, 3 weeks ago
  • Group logo of Service Orchestrator for Older Adults
    Service Orchestrator for Older Adults
    created 1 month, 3 weeks ago
  • Group logo of Baltic Sea Innovation Forum
    Baltic Sea Innovation Forum
    created 1 month, 3 weeks ago
  • VR technology in medicine
    VR technology in medicine
    created 2 months ago
  • Pay-As-You-Waste Pilot Model
    Pay-As-You-Waste Pilot Model
    created 2 months ago
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Public Project Idea
Group logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in th

Marketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th

active 4 weeks, 1 day ago

The aim of the project is to support small and medium-sized enterprises operating in the tourism sector through the development of digital competencies and the provision of tools that will allow them to quickly adapt their services and marketing activities to ongoing changes and customer needs.
The decline of the tourism industry due to the Covid-19 pandemic, its impact on the economy: lower demand, lower consumption, lower economic turnover, but also social changes have highlighted the need to support the tourism industry to quickly adapt services to market requirements and customer expectations. This support should be based on digital solutions, as digital communication is slowly becoming not only the leading, but the only way of contact with potential service recipients. While entrepreneurs understand that the Internet is one of the best and most important sources of sales and channels of mass communication with the target group, they show insufficient knowledge in terms of systematic and process implementation of changes, which should be preceded by market research.
Therefore, the project plans to develop and implement a marketing automation platform that automates most of the work related to updating and even building a website. What is important – it does not require a large commitment on the part of the entrepreneur. It is assumed that the platform will, depending on the type of business, its location and budget, carry out advertising activities on its own, optimizing them for the customer’s goals and their capabilities, and allowing for easy communication between the customer and the representative of the facility.

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  • Profile picture of Marco

    Marco joined the project idea Project Idea logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in thMarketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th 4 weeks, 1 day ago

  • Profile picture of Sergej

    Sergej joined the project idea Project Idea logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in thMarketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th 2 months ago

  • Profile picture of Sylwia

    Sylwia joined the project idea Project Idea logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in thMarketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th 2 months, 1 week ago

  • Profile picture of Marta

    Marta joined the project idea Project Idea logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in thMarketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th 2 months, 2 weeks ago

  • Profile picture of Irma

    Irma joined the project idea Project Idea logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in thMarketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th 4 months ago

  • Profile picture of Vaida

    Vaida joined the project idea Project Idea logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in thMarketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th 4 months, 1 week ago

  • Profile picture of Margaret

    Margaret joined the project idea Project Idea logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in thMarketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th 5 months ago

  • Profile picture of Michael

    Michael joined the project idea Project Idea logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in thMarketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th 5 months ago

  • Profile picture of Daria

    Daria joined the project idea Project Idea logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in thMarketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th 8 months, 4 weeks ago

  • Profile picture of Sylwia

    Sylwia joined the project idea Project Idea logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in thMarketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th 11 months, 4 weeks ago

  • Profile picture of Mantas

    Mantas joined the project idea Project Idea logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in thMarketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th 12 months ago

  • Profile picture of Zane

    Zane joined the project idea Project Idea logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in thMarketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th 1 year ago

  • Profile picture of Kannan

    Kannan joined the project idea Project Idea logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in thMarketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th 1 year ago

  • Profile picture of Tomasz

    Tomasz joined the project idea Project Idea logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in thMarketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th 1 year ago

  • Profile picture of Monika

    Monika created the project idea Project Idea logo of Marketing automation platform - a tool to facilitate quick adaptation of businesses to changes in thMarketing automation platform – a tool to facilitate quick adaptation of businesses to changes in th 1 year ago

 

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