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Jelly Bean has lived and worked in London for many years and has spent over 15 years in the book design field, shaping stories through thoughtful and visually engaging design. Her work focuses on bringing emotion, clarity, and style together, helping books connect with readers at first glance.

Over the years, Jelly has collaborated with authors, illustrators, and creative teams to develop strong visual identities for books across different genres. She is especially known for her work on custom romance book covers, where mood, character, and storytelling play a central role in the design process.